Johnson’s Baby — Skincare Campaign

A campaign film developed for Johnson’s Baby focused on translating everyday caregiving moments into a soft and emotionally restrained visual narrative.

Working from the brand’s strategic direction, the project centered on small gestures, physical closeness, and quiet domestic moments rather than overt product-focused storytelling. Storyboards, pacing, and editing were developed to support a warm and natural atmosphere aligned with the brand’s identity.

The visual direction emphasized softness, intimacy, and simplicity through controlled framing, light, and rhythm — allowing the emotional connection between caregiver and child to remain central throughout the film.

Role
Storyboard Artist · Editing · Art Direction Support

Developed at advance.dk