Jack & Jones — Print & Visual Direction

A selection of print, typography, and illustration work developed during my time at Jack & Jones, contributing to seasonal collections across global markets.

Working closely with the Creative Director, the role combined trend research, visual strategy, and hands-on artwork development across graphic prints, lettering, illustration systems, embroidery, and surface design. The work ranged from minimal and typographic compositions to more expressive hand-crafted and vintage-inspired graphics, adapted across different product lines and audiences while maintaining a cohesive brand character.

Alongside the creative work, I helped introduce new digital illustration workflows that streamlined the studio’s production process and expanded the team’s visual capabilities through more flexible texture and drawing systems.

This period established a strong foundation in visual culture, composition, typography, and high-volume creative development within a fast-moving commercial environment.

Role
Art Direction · Trend & Visual Research · Typography · Illustration · Print Design · Workflow Development

Years
2016–2020