I’m a visual and art director based in Copenhagen, working across brand systems, motion, and spatial digital design.

With a background in fine art and branding, my work focuses on creating precise visual languages that translate across identity, motion, products, and digital environments.

I approach design through structure, reduction, and control — balancing artistic sensitivity with strategic clarity.

Over the years, I’ve contributed to projects for fashion, cosmetics, medical, and technology brands including Jack & Jones, Rituals, Novo Nordisk, Carestream, WSA, and Ormco, working from early concept development through final execution.

My practice combines direction, storytelling, and advanced digital craft across CGI, motion, image-making, and visual systems, with a strong interest in emerging creative technologies and AI-assisted workflows.

I’m particularly interested in how brands and products can be expressed through coherent visual behavior — creating work that feels clear, intentional, and built to last.

Selected Clients

· Novo Nordisk · Coloplast · Johnson & Johnson · Carestream

· WSAudiology · LEGO · Jack & Jones · Max Mara · COOLA

Contact

alexei.patrascu88@gmail.com

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