Carestream Dental — IDS Exhibition

Developed for IDS Cologne, the world’s leading dental trade fair, this anamorphic 3D installation was created to position Carestream Dental as a technologically advanced and future-focused brand within a highly competitive exhibition environment.

The project translated Carestream’s product ecosystem — from intraoral scanners to cloud-based platforms — into a large-scale spatial narrative designed specifically for an anamorphic LED display. Rather than presenting technical features through conventional product communication, the film used exaggerated environments, scale manipulation, and cinematic transitions to transform functionality into immersive visual experiences.

Each sequence was built around a distinct product characteristic or brand message. Water resistance, durability, scanning precision, workflow integration, and industry recognition were expressed through controlled spatial compositions and motion-driven scenarios tailored to the physical conditions of the screen installation.

As the only anamorphic display at IDS 2023, the installation became a central visual attraction within the exhibition space, generating strong audience engagement and extensive social documentation throughout the event.

Role
Concept · Art Direction · Style Development · Anamorphic Environment Design · Product Visualization & Animation · Storyboarding & Animatics · 3D Team Lead

Tools
Cinema 4D · Redshift · X-Particles · After Effects · Procreate

Developed at advance.dk