COOLA — Summer Range Campaign

A digital campaign developed for COOLA’s summer range, focused on translating the brand’s relaxed California identity into a cohesive visual system across motion, 3D, and social formats.

The visual direction was built around the interaction of sunlight, shadow, and movement. Soft shifting shadows became a recurring structural element across motion graphics, product visualization, and composited scenes — creating consistency while reinforcing the natural and lightweight qualities of the products.

Rather than relying on traditional product-focused beauty aesthetics, the campaign emphasized atmosphere, rhythm, and spatial composition to create a visual language that felt warm, minimal, and adaptable across platforms.

The campaign was developed for Instagram, TikTok, and YouTube across multiple markets.

Role
Visual Direction Exploration · 3D Visualization · Motion Graphics · Compositing

Tools
Cinema 4D · Redshift · X-Particles · After Effects

Developed at advance.dk