Ormco — Spark Aligners

A motion system and lobby film developed for Spark Aligners, designed to communicate the full treatment workflow through a clear and premium visual language.

The project translated the aligner process — from 3D scanning and digital modeling to production and application — into a series of controlled cinematic sequences balancing technical precision with material clarity. Motion, transparency, and lighting were used to emphasize the product’s core qualities while simplifying a highly technical subject into a visually accessible experience.

Beyond the main film, the project helped establish a broader animation direction for the Spark brand, influencing how motion and product visualization were later applied across presentations, trade fairs, digital platforms, and marketing assets.

Role
Art Direction & Concept · 3D Direction & Execution · Final Film Production

Tools
Cinema 4D · After Effects

Developed at advance.dk