Signia — Integrated Xperience Campaign

A campaign developed for Signia focused on translating adaptive hearing technology into a coherent visual and motion language.

The project combined narrative film, product visualization, illustration, and motion systems to communicate how the hearing aids dynamically respond to changing environments, voices, and social interaction. Rather than focusing solely on technical specifications, the direction centered on flow, adaptability, and human connection.

To visualize the responsive audio technology, a series of motion-driven wave structures and fragmented graphic elements were developed across 3D animation and illustration. These visual behaviors became recurring components throughout the campaign, connecting product functionality with a more expressive and contemporary visual identity.

Alongside the campaign film, the project included a scalable library of product renders, motion assets, and visual components designed for flexible use across social media and future campaign applications.

Role
Art Direction (3D & Illustration) · 3D Production · Illustration Development · Motion & Compositing Support

Tools
Cinema 4D · Redshift · X-Particles · After Effects · Premiere Pro

Developed at advance.dk