Womenswear

In this category you can see fashion print designs for womenswear collection: illustrated prints, photo prints, and all over prints and patterns.

Development of the prints started with a trend research and a competitive analysis. Mood boards and colour palette were created at the beginning stages. Ideation and sketching were made for creating a coherent overview and to ensure all categories are covered. Hand drawn designs were made digitally on the iPad Pro in ProCreate, geometrical and pattern designs were made in Adobe Illustrator, colour variations, photo designs and production files were made in Adobe Photoshop and final layout was put together in Adobe Indesign. Design’s colours are linked to the TCX collection swatches palette. A sample of illustration process and colour separation can be seen in the “how it’s made” video.

My role: graphic design, illustration, photo editing, technical choice, and quality control.

Software: Adobe Illustrator and Photoshop, ProCreate (iPad Pro).