Signia – Integrated Xperience Campaign

The Challenge

This project posed two creative challenges. First, to craft a narrative film that showcased the full feature set of Signia’s hearing aids in everyday life. Second, to develop a visual representation of the adaptive sound technology—microphones that adjust to environments, voices, and conversations. On top of this, the client requested a street art element to signal creativity and position the brand beyond the stereotype of hearing aids as only for older audiences.

Creative Approach

We created a campaign film centered on the story of an artist and the people around him, showing how Signia’s hearing aids make life flow seamlessly. To visualize the adaptive audio technology, I designed a series of 3D soundwave-inspired animations that reflected how the system responds in real time.

A key element was the incorporation of a street art–style illustration that became both part of the film and a wider campaign visual. I developed a flat illustration style with fragmented color waves, echoing the hearing aid’s adaptive soundwaves. Deliberate eye contact and human expressions within the illustration emphasized the human connections the product enables. Hidden details and Easter eggs made the artwork specific and personal to Signia’s brand story.

Alongside the film and illustration, I also produced a suite of 3D product visualizations (hearing aid, charger, accessories) and motion animations, as well as a library of still and motion assets designed as flexible building blocks for future social media and campaign use.

Role: Art Direction (3D & Illustration) · 3D Production · Mural Illustration & Sketches · Motion & Compositing Support

Software: Cinema 4D · Redshift · X-Particles · After Effects · Premier-Pro

Developed at advance.dk

Integrated Xperience – Campaign Film

Integrated Xperience – Product Focus Cut

Integrated Xperience – Soundwave R&D

Illustration

3D asset pack and product development