Rexton – Attention to Detail

The Challenge

Rexton wanted a campaign that would spotlight their attention to detail in hearing aid design. The task was to showcase the product’s premium aesthetics while also demonstrating the technical precision and durability of its receiver — a key feature that can be detached and replaced. The campaign needed to balance functional storytelling with a refined, premium look.

Creative Approach

We developed a dynamic 3D animation where the hero product becomes the focus of a cinematic journey. The receiver detaches and passes through a series of tests and challenges — moisture resistance, flexibility, light responsiveness — each designed to highlight the product’s engineering and reliability. Carefully choreographed light reveals emphasized the premium design and craftsmanship, giving the film an elevated, almost architectural feel.

Alongside the animation, we created a set of 3D stills for the webshop and campaign materials, ensuring a consistent visual identity across all platforms.

Role: 3D Art Direction · Animation · Rendering

Done at advance.dk