Ormco – Spark Aligners

The Challenge

Ormco needed a lobby film that would introduce and explain the Spark aligner system in a way that was both informative and visually engaging. The video had to cover the entire treatment journey—from 3D scanning and digital modeling of teeth to the creation of customized aligner sets—while also highlighting Spark’s innovative qualities: transparency, comfort, and durability. The challenge was to present this process in a way that felt clear, dynamic, and premium.

Creative Approach

I directed and created a 3D animation that turned each step of the treatment into a visually captivating motion sequence. The animation showcased the precision of Spark’s process, while also highlighting the product’s material qualities through clean, cinematic visuals.

The final film was not only well-received by the client but also went on to influence the brand’s animation guidelines, establishing a visual style later applied across Spark’s communication. The assets were delivered in multiple formats, making the visuals adaptable for trade fairs, presentations, social media, and the website.

Role: Art Direction & Concept · 3D Execution · Final Film Production
Software: Cinema 4D · After Effects

Developed at advance.dk