Johnson’s Baby – Skincare Campaign

The Challenge

Johnson’s Baby needed an ad for their skincare range that would communicate the delicacy of baby skin and the nurturing bond between caregivers and children. The campaign had to translate a strategic story into visuals that felt warm, intimate, and authentic, resonating with parents while positioning Johnson’s products as a trusted part of everyday care.

Creative Approach

Working from the brand’s strategic direction, we developed the ad beginning with mood boards and storyboards to set the emotional tone. The narrative highlighted small, everyday moments—bath time, aftercare, and gentle touch—showing how Johnson’s products support and enhance the caregiver–child relationship.

Visually, the film was designed with a soft, warm atmosphere, emphasizing nurturing, closeness, and trust. My role was to translate the strategy into clear visual storyboards, assist the Creative Director with art direction decisions, and work on the video editing and final production to ensure the tone aligned with the brand’s identity.

Role: Storyboard Artist · Editing · Art Direction Support

Developed at advance.dk