InIt – Logo Animation

The Challenge

InIt, a company working in automation for the science and medical industries, needed a short animation to introduce their new logo. The task was not only to reveal the logo itself, but also to visualize the brand story—automation, precision, and innovation in a highly technical field.

Creative Approach

I designed a surreal yet scientifically inspired environment where particles are formed, manipulated, and automated within a lab-like space. These dynamic elements gradually come under the control of a robotic arm, which assembles them into the InIt logo. The sequence symbolizes both the brand’s field of work and its role in transforming complexity into clarity through automation.

Role: Art Direction · 3D Motion Design

Software: Cinema 4D · Redshift · X-Particles · After Effects