COOLA – Summer Range Campaign
The Challenge
COOLA’s new summer range needed a campaign that highlighted its organic ingredients, natural results, and easy-going lifestyle. The goal was not only to showcase the products, but also to reflect the sense of community and sun-soaked optimism that defines COOLA.
Creative Approach
We built the concept around the play of moving shadows and sunlight. This motif appeared both on set and in the motion graphics and 3D product visualizations, creating a consistent thread that tied the campaign together. The shifting light hinted at the brand’s California roots while keeping the look adaptable to “sun anywhere you are.”
The result was a clean, sunlit visual identity: relaxed but refined, connecting COOLA’s products to a lifestyle that feels natural, warm, and effortless. The campaign was translated across Instagram, TikTok, and YouTube, reaching audiences in multiple countries.
Role: Visual Art Direction Exploration · 3D Visualization · Motion Graphics · Compositing
Software: Cinema 4D · Redshift · X-Particles · After Effects
Developed at advance.dk
Research & Development
As part of the creative process, I dedicate time to research and development—a space for testing ideas, techniques, and visual directions before production. For this project, I explored particle simulations, experimental 3D sets, and product placement in different environments to push the boundaries of how the concept could be expressed.
What follows is a selection of documents and experiments from that process—snapshots of the exploration phase that informed the final direction.
