Brand Identity & Labeling – 2014 to 2016
The Challenge
During my time at A-Tex (now Trimco Group), I worked as an Art Director, Graphic Designer, and Illustrator developing brand identity and labeling solutions for apparel and footwear brands. The task was to create identity systems and design assets that balanced craft, clarity, and scalability for global production.
Creative Approach
My responsibilities ranged from concept development and art direction to hand-drawn typography, illustration, packaging, and product sketching. I also produced 3D visualizations and collection presentation videos, ensuring clients could see their identities come to life across multiple formats.
I collaborated with international clients including Ben Sherman (UK), Birkenstock (DE), Next (UK), Rituals (NL), and Camel (USA), helping them refine their brand identities and packaging systems while delivering crafted design assets tailored to each brand’s character.
Role: Art Direction · Graphic Design · Illustration · Typography · Product Development · 3D Visualization · Motion Design
Developed at: A-Tex (now Trimco Group), 2014–2016
Selection of Illustration & Hand-Drawn Typography
A curated set of illustrations and lettering created during my time at A-Tex (now Trimco Group). These pieces reflect the hand-crafted foundation I brought into branding and labeling projects, combining illustration, typography, and graphic design for global apparel and lifestyle brands.
Selection of Label Design
A range of labels, hang tags, and packaging elements developed for apparel branding. These designs brought together typography, illustration, and material exploration, showcasing how identity concepts translated into tangible brand touchpoints.
Interior Branding
Illustrations and graphic assets created for showroom interiors, applied across glass, objects, and large-scale surfaces. These designs transformed spaces into immersive brand environments, extending identity systems beyond packaging and labels into the physical customer experience.
Selection of Product Design
A series of design sketches and concepts for packaging solutions and exhibition products. Created in a sketch-driven product design style, these drawings were used to communicate not only the look and feel of solutions, but also their functionality, construction, and usability. This approach combined creative product design with clear visual storytelling, helping clients understand and approve ideas efficiently.
Collection Video
Each quarter, I produced a collection video to present A-Tex’s latest developments across categories. Working with designs from the full creative team, I was responsible for filming, animation, and motion design, bringing static visuals to life in a dynamic format.
The video served as a digital complement to the traditional physical catalog, giving clients a more engaging way to experience the collection and positioning A-Tex as a forward-thinking partner in brand identity and labeling.
