Ren Vodka — Label Series

A series of illustrated labels developed for Ren Vodka by Wild Distillery on the island of Bornholm, Denmark.

The project explored how fine art and packaging could merge into a unified collectible system inspired by the landscape and atmosphere of Bornholm. Each bottle represents a different flavor variation — orange, apple, liquorice, and pure — while functioning both as an individual composition and as part of a continuous panoramic artwork spanning the full series.

Natural elements connected to each flavor were integrated through restrained color palettes and painterly textures, creating subtle variation while maintaining cohesion across the collection.

To reinforce the concept of purity and transparency, the artwork was printed on the reverse side of the clear bottles, allowing the illustrations to be viewed through the liquid itself. This introduced an additional spatial and material layer, turning the bottles into sculptural objects rather than conventional packaging.

The series was released across Denmark as part of Wild Distillery’s premium product range.

Role
Art Direction · Label Design · Illustration

Client
Wild Distillery, Bornholm