Menswear Print Design

In this category you can see fashion print designs made for Jack & Jones menswear collection. Designs are divided in illustrated prints, photo prints, all over prints, patterns, and embroidery.

My Design Process

 

1. Research and sketching.

The print design process begins with determining the target group. A user research is made in order to see the customer behaviour and needs. Followed by the ideation process, where mood-boards and sketches are made to create a structure and goal for categories and styles.

2. Product development.

From the overview and sketch stage a project plan is made in order to establish a deadline for production and a timeline for creating the artworks. The print design process starts from creating colour palettes and themes, until the final print design.

3. Final product.

When the print design is ready, production files are made for the corresponding printing technique and sent to suppliers. First strike-offs are made and quality control assures that the product is exactly as desired.

 

Embroidery

 

A selection of embroidery designs I made for Jack & Jones outwear.

The embroidery design is based on illustrations and typography. Designs are made in correspondence with the embroidery technique. Colour and layer separation is made so that different textures can be achieved for certain layers.

My Role: art direction, graphic design, Illustration, quality control.

Software: Adobe Illustrator and Photoshop, ProCreate (iPad Pro).

 

Hand drawn

 

Illustration based designs for ready to wear.

The style and direction are decided, whether it is a sketch style, a woodcut, comic-book, or vintage screen print. The illustrations are made from the idea generation until the final printing file with specifications for production.

My role: art direction, illustration.

Software: Adobe Illustrator and Photoshop, ProCreate (iPad Pro).

 

Logo design

 

Logo designs for the branding capsules of Jack & Jones.

The branding designs are hand drawn in digital typography style or using fonts and effects depending on the desired look. Faded, watercolour, glitch and other effects add a layer of dimension to the design.

My role: art direction, logo design and typography.

Software: Adobe Illustrator and Photoshop, ProCreate (iPad Pro).

 

Photo print

 

Designs based on photo manipulation and collages.

A selection of shot or bought photos is made depending on the design direction. Photos are colour and contrast edited, composed and manipulated towards the desired outcome. Typography is often part of the composition. Production files are colour CMYK separated.

My role: art direction, photo editing, photo collage and compositing.

Software: Adobe Photoshop and Lightroom.

 

All over prints

 

All over prints for Jack & Jones menswear collections.

Trend research and competitive analysis are made before establishing the creative direction. Prints are designed for screen print or digital print. The designs are pattern repeats for t-shirts, sweats, shirts, and outwear. Colours used are colours from the collection’s colour palette. Print file are provided in layer to suppliers and later sample quality feedback is given.

My role: trend research, idea generation, sketching, illustration, print designing, and supporting suppliers.

Software: Adobe Illustrator and Photoshop, ProCreate (iPad Pro).