Label design

Labelling and trimming design for fashion brand identity.

A selection of trimming and labelling designs made for various fashion brands. The labels are made in respect to the provided brand identity, and design manuals or design guidelines were part of the development process. Some of the designs include illustration and hand drawn typography. Manufacturing qualities and technical specifications are described in the production files.

My role: graphic design, product and layout design, illustration, and typography.

Software: Adobe Illustrator, Photoshop, Cinema 4d (3d).

Packaging design

Packaging solutions for various clients.

Packaging ideation process was a big part of the project. Creative solutions were needed to be found in order to meet clients’ need. A sketching process was made in order to find the best mechanics before going to the branding phase of the design process. Cleaner solution renders such as digital illustration or 3D models were presented to the client and further production files with specifications were made for the production facilities.

My role: sketching, idea generation, 3D modelling and rendering, and digital illustration rendering.

Software: Adobe Illustrator and Photoshop, Cinema 4d (3d).

Illustration and Typography

I worked with fashion brands that communicated a crafted and a vintage style in their garments. I made illustrations and custom typography that were used in catalogs and on labelling and packaging.

The illustrations are made both traditionally on paper or digitally depending on the desired look. Works are edited and cleaned up in Adobe Photoshop in order to be used by other designers in layouts and graphic design work.

My role: traditional and digital illustration, hand lettering and typography.

Software: Adobe Illustrator and Photoshop, ProCreate (iPad Pro).

Interior Branding

Interior branding solutions for VINTAGE and CLEAN fashion departments.

For the in-house collection presentations of the visual brand identities and products I was responsible to make the interior decorations in the showroom.

My role: hand lettering design and execution.